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You searched for: mediatype:audio AND collection:tobaccoarchives_audio AND subject:"Marketing"
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[audio]Focus Group: Kent - Advertising Headlines
Shoi Dickinson leads a focus group of men discussing their reactions to different phrases in Kent advertisements.
Keywords: tobacco; cigarette; marketing research; demographics; gender; male; advertising
Downloads: 77
[audio]34 PHILIP MORRIS PLAY HOUSE
Episodes of the Philip Morris Playhouse radio show. 2 parts.
Keywords: tobacco; cigarette; radio; event sponsorship; advertising; marketing; promotions
Downloads: 19
[audio]1969 Philip Morris meeting - REEL NUMBER 3 - 33/4 I.P.S.
During their 1969 meeting, Philip Morris executives discuss new sales structure and distribution program. Representatives from the Leo Burnett agency make presentations on advertising and marketing and discuss their Philip Morris accounts.
Keywords: tobacco; cigarette; business activity; advertising; marketing; advertising agency; advertising budget; advertising impact; advertising effectiveness; promotions; sales; distribution; tobacco industry employee
Downloads: 28
[audio]Skoal Bandit song
Two versions of the Skoal Bandit song.
Keywords: tobacco; smokeless tobacco; radio; marketing
Downloads: 48
[audio]Skoal Bandits contest
Commercial for the Skoal Bandits contest.
Keywords: tobacco; smokeless tobacco; radio; marketing
Downloads: 23
[audio]Skoal Bandit song
The Skoal Bandit song performed by Doug Cameron and the Bandit Band, words and music by Barbara and Doug Cameron.
Keywords: tobacco; smokeless tobacco; radio; marketing
Downloads: 31
[audio]True Menthol, Group 5 & 6 Women, Men
Two focus groups of menthol cigarette smokers, one of women, one of men, held in New York City discussing the advertising of True cigarettes. [Missing the first part of the men's group. The last half of the tape with the men's group has a focus group of men discussing wigs.]
Keywords: tobacco; cigarette; marketing research; menthol cigarette; advertising; cigarette brands; smoker behavior; female; male; tar; nicotine; societal attitude; addiction; Surgeon General; tobacco related health concerns; smoking cessation; military personnel; low yield cigarette
Downloads: 184
[audio]The Skoal Bandit song
The Skoal Bandit song performed by Doug Cameron and the Bandit Band, words and music by Barbara and Doug Cameron.
Keywords: tobacco; smokeless tobacco; radio; marketing; male
Downloads: 26
[audio]"Kool Super Lights" (Disco)
Vocal music used in Kool cigarette commercials.
Keywords: tobacco; cigarette; advertising; marketing; promotional campaign
Downloads: 178
[audio]Skoal Bandits
Radio commercial for Skoal Bandits smokeless tobacco and "Stroker Ace" movie.
Keywords: tobacco; male; smokeless tobacco; radio; advertising; marketing
Downloads: 12
[audio]Good Luck
Compilation of radio commercials for Good Luck smokeless tobacco.
Keywords: tobacco; male; smokeless tobacco; radio; advertising; marketing
Downloads: 48
[audio]Skoal promotions at 7-Eleven
Announcements about Skoal promotional event at 7-Eleven stores.
Keywords: tobacco; smokeless tobacco; radio; marketing; retail outlet
Downloads: 32
[audio]Focus Group, Max [Part 2]
End of discussion about Max cigarettes by a group of female smokers led by Shoi Balaban Dickinson (session five, Pittsburgh, PA). Barely audible.
Keywords: tobacco; cigarette; marketing research; gender; female; advertising
Downloads: 121
[audio]Skoal and Copenhagen
Radio commercials for Skoal and Copenhagen.
Keywords: tobacco; male; smokeless tobacco; radio; advertising; marketing
Downloads: 17
[audio]"Walt Gold dawn" and "Cale Hunting"
Radio commercials for Skoal and Copenhagen.
Keywords: tobacco; smokeless tobacco; radio; advertising; marketing; male
Downloads: 36
[audio]Happy Days
Radio commercial for Happy Days.
Keywords: tobacco; smokeless tobacco; radio; advertising; marketing
Downloads: 138
[audio]Skoal: Charlie Daniels
Skoal radio commercials with Charlie Daniels.
Keywords: tobacco; smokeless tobacco; radio; advertising; marketing; male
Downloads: 58
[audio]"Kent got it all together"
Compilation of Kent cigarette radio commercials.
Keywords: tobacco; cigarette; radio; advertising; marketing; menthol cigarette
Downloads: 74
[audio]Management Conference: Opening, Industry Overview, Sales, Marketing, Harley Davidson, Style
Opening, Industry Overview(part a) includes: animated graphic presentation on maximizing operating effectiveness, Alexander Spears discussion of NTQ process, technology, training, research and development, and a presentation about the state of the tobacco industry and Lorillard's position in it. Sales, Marketing, Harley Davidson, Style(part b) includes: analysis of sales and marketing of two new products including brand image, demographics, female smokers and sales to the military.
Keywords: tobacco; cigarette; business activity; tobacco industry; sales; marketing; marketing strategy; brand image
Downloads: 618
[audio]Skoal Bandits and 7-Eleven
Commercial for a special Skoal Bandits promotion at 7-Eleven.
Keywords: tobacco; smokeless tobacco; radio; advertising; marketing; retail outlet
Downloads: 11
[audio]Copenhagen-Skoal Promotion
Commercials for the Copenhagen-Skoal promotional event at Country West Store in Bozeman, Montana.
Keywords: tobacco; smokeless tobacco; radio; marketing; advertising; retail outlet
Downloads: 23
[audio]"Harry & Phil" (Skoal Bandits)
Skoal Bandits radio commercial.
Keywords: tobacco; smokeless tobacco; radio; marketing; sports sponsorship; male; advertising
Downloads: 27
[audio]"Harry Gant: Bandit"
Skoal radio commercial with Harry Gant.
Keywords: tobacco; smokeless tobacco; radio; marketing; sports sponsorship; male; advertising
Downloads: 28
[audio]Interviews with Bill Nelson, tape II, side B
Compilation of radio reports and interviews with Bill Nelson from USST about the introduction of the Weyman-Bruton chewing tobacco to the market and the companyâs decision to sign Benny Parsons to drive Weyman-Bruton car on the NASCAR circuit. Tape #2, Side B
Keywords: tobacco; smokeless tobacco; radio; marketing; sports sponsorship; male; advertising
Downloads: 28
[audio]Skoal and NIRA Rodeo
Commercial for Skoal and Eastern Oregon College NIRA Rodeo.
Keywords: tobacco; smokeless tobacco; radio; marketing; sports sponsorship; male; advertising
Downloads: 17
[audio]Virginia Slims Anniversary
News report about the 15th anniversary of Virginia Slims circuit.
Keywords: tobacco; cigarette; female; athlete; sports sponsorship; radio; marketing
Downloads: 26
[audio]Focus Group: Kent - Advertising Headlines
Shoi Dickinson leads a focus group of men discussing their reactions to different phrases in Kent advertisements.
Keywords: tobacco; cigarette; marketing research; demographics; gender; male; advertising
Downloads: 90
[audio]Coors/Copenhagen/Skoal ski race
Radio reports and interviews with participants of the Coors/Copenhagen/Skoal ski challenge race.
Keywords: tobacco; smokeless tobacco; radio; marketing; sports sponsorship; male; advertising; female
Downloads: 22
[audio]Skoal Bandits sweepstakes
Commercial for Skoal Bandits sweepstakes at Circle K stores.
Keywords: tobacco; smokeless tobacco; radio; marketing; retail outlet; sports sponshorship; advertising
Downloads: 16
[audio]Skoal Bandits and Rodeo
Commercial for Skoal Bandits and Indian National Finals Rodeo.
Keywords: tobacco; smokeless tobacco; radio; marketing; sports sponsorship; advertising; Native American
Downloads: 22
[audio]Interviews with Bill Nelson
Compilation of radio reports and interviews with Bill Nelson from USST about the introduction of the Weyman-Bruton chewing tobacco to the market and the companyâs decision to sign Benny Parsons to drive Weyman-Bruton car on the NASCAR circuit.
Keywords: tobacco; smokeless tobacco; radio; marketing; sports sponsorship; male; advertising
Downloads: 44
[audio]Skoal Bandit Sweepstakes
Commercial for Skoal Bandit sweepstakes at 7-Eleven stores.
Keywords: tobacco; smokeless tobacco; radio; advertising; marketing; retail outlet
Downloads: 14
[audio]Skoal Promotion - Game of the week
Radio report about the Skoal Pinch Hitter of the Year award.
Keywords: tobacco; smokeless tobacco; radio; marketing; sports sponsorship; male
Downloads: 19
[audio]Skoal Bandits: Race Car (Spanish)
"Race Car" singles in Spanish and English promoting Skoal Bandits smokeless tobacco and Skoal Bandits racing team.
Keywords: tobacco; smokeless tobacco; radio; marketing; sports sponsorship; male; advertising
Downloads: 47
[audio]Skoal, Happy Days, and Copenhagen
Compilation of radio commercials for Skoal, Happy Days, and Copenhagen.
Keywords: tobacco; smokeless tobacco; radio; marketing; sports sponsorship; male; advertising
Downloads: 34
[audio]Interviews with Bill Nelson, tape II, side A
Compilation of radio reports and interviews with Bill Nelson from USST about the introduction of the Weyman-Bruton chewing tobacco to the market and the companyâs decision to sign Benny Parsons to drive Weyman-Bruton car on the NASCAR circuit. Tape #2, Side A.
Keywords: tobacco; smokeless tobacco; radio; marketing; sports sponsorship; male; advertising
Downloads: 30
[audio]Skoal promotional event
Commercials for Skoal promotional event at Modern Appliance store hosted by Walt Garrison.
Keywords: tobacco; smokeless tobacco; radio; advertising; retail outlet; marketing; sports sponsorship
Downloads: 42
[audio]7- Eleven: Skoal Sweepstakes
Commercials for Skoal Bandit sweepstakes at 7-Eleven stores.
Keywords: tobacco; smokeless tobacco; radio; advertising; marketing; retail outlet
Downloads: 94
[audio]Skoal
Compilation of Skoal radio commercials.
Keywords: tobacco; smokeless tobacco; radio; marketing; sports sponsorship; male; advertising
Downloads: 35
[audio]Focus Group: Kent - Advertising Headlines
Shoi Dickinson leads a focus group of women discussing their reactions to different phrases in Kent advertisements.
Keywords: tobacco; cigarette; marketing research; demographics; gender; female; advertising
Downloads: 97
[audio]Focus Group: Kent - Advertising Headlines
Shoi Dickinson leads a focus group of women discussing their reactions to different phrases in Kent advertisements.
Keywords: tobacco; cigarette; marketing research; demographics; gender; female; advertising
Downloads: 123
[audio]Virginia National 500
Radio reports from the Virginia National Bank 500 NASCAR stock car race, also includes commercials for Skoal.
Keywords: tobacco; smokeless tobacco; radio; marketing; sports sponsorship; male; advertising
Downloads: 70
[audio]Virginia Slims Music
Virginia Slims cigarettes jingle "You've Come A Long Way, Baby."
Keywords: tobacco; cigarette; female; sports sponsorship; radio; advertising; marketing
Downloads: 237
[audio]New Eclipse Cigarette: A View from the Other Side, KNON-FM, Dallas. 7:00 Am, Side A.
R. J. Reynolds representatives test marketing a new cigarette in the Dallas/Fort Worth Area discuss with radio listeners the benefits of Eclipse, a cigarette with no ashes, less tar and nicotine, and less secondhand smoke.
Keywords: tobacco; cigarette; secondhand smoke; tar; nicotine; marketing; safer cigarette; cigarette design; filter; tobacco industry employee; marketing; advertising; radio
Downloads: 117
[audio]Eclipse Press Conference in Chattanooga.
Press conference organized by R. J. Reynolds announcing advanced marketing research of Eclipse cigarettes in Chattanooga region.
Keywords: tobacco; cigarette; smoker; marketing; nicotine; cigarette design; fire safe cigarette; tobacco industry employee; marketing research; menthol cigarette; secondhand smoke; mass media; media advocacy; adults
Downloads: 29
[audio]USST slideshow
Voice-over for the USST slideshow presentation prepared for 1983 annual stockholders' meeting.
Keywords: tobacco; business activity; smokeless tobacco; advertising; marketing; event sponsorship; profit; sales
Downloads: 30
[audio]Oregon Energy and Environment committee hearings
Oregon Medical Society representative testifies at the Energy and Environment committee hearings on proposed ban of smokeless tobacco advertising. Members of the committee discuss professional athletes promoting smokeless tobacco products on TV.
Keywords: tobacco; male; smokeless tobacco; advertising; local government; hearing; legislation; television; marketing; athlete
Downloads: 47
[audio]Focus Group 2 - Males, Ages 18-65, Cigarette Smokers, Wednesday, 8:00 pm.
Focus group conducted by Joyner Hutcheson Research, Inc. with adult male smokers discussing safety and fire safe cigarettes.
Keywords: tobacco; cigarette; marketing research; fire; government; regulation; fire safe cigarette; smoker behavior; male
Downloads: 160
[audio]R. J. Reynolds Sampling.
Orientation program for R. J. Reynolds cigarette samplers.
Keywords: tobacco; cigarette; adults; smoker; marketing; promotions; promotional merchandise; public place; tobacco industry employee
Downloads: 89
[audio]Loews Annual Stockholders' Meeting, 1994
Loews Corporation 1993 annual stockholders' meeting includes Board of Directors elections, shareholder resolutions (cigarette warning labels on all marketing, promotional materials and merchandise), and a brief report on its divisions (CNA, Lorillard, Bulova Technologies, Diamond Offshore Drilling, CBS, and Loews Hotels).
Keywords: tobacco; cigarette; business activity; corporation; profit; anti-smoking advocacy; sales; advertising; marketing; warning label
Downloads: 130
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